Beer lovers rejoice! VB invents a BUTTON that delivers drinks to you

If you’ve ever opened the fridge in the hope of a nice refreshing beer only to be met with the disappointment to see you’re all out then the latest invention from Victoria Bitter will certainly bring a smile to your face. 

The Melbourne-based lager producer has teamed up with alcohol-delivery service Jimmy Brings to launch a button drinkers can install in their home that will deliver a case of beer as soon as it’s pressed.

Dubbed ‘The Big Green Button’ the magical device will magnetically attach to a fridge door.

VB has launched a button that will add a six pack of beers to Jimmy Brings cart

To ensure against any accidental ordering, the device needs to be tapped twice.

The first tap will play an ‘iconic VB tune’ while the second will and a case of 375ml stubbies to a customer’s Jimmy Brings cart.

Luke Calavassy, Head of Jimmy Brings says the device will make ordering your favourite drinks easier than eve

‘Just when you thought ordering via Jimmy Brings couldn’t get any easier, we have proudly teamed up with VB to bring the Big Green Button to life’ he said in a statement.

The first tap will play an ‘iconic VB tune’ while the second will and a case of 375ml stubbies to a customer’s Jimmy Brings cart

‘Now VB lovers can get a case of stubbies delivered to their door in minutes, with the tap of a button.’

Sarah Wilcox, Head of Classic Brands at CUB, the parent company of VB, said the new device reflects VB’s comment to innovation.

‘As one of Australia’s favourite beers, we are always looking for new ways to deliver to our loyal customers in easy and exciting ways,’ Wilcox comments.

‘We’re so excited to partner with Jimmy Brings to deliver Victoria Bitters thanks to the Big Green Button.’

Jimmy Brings currently delivers to Sydney, Melbourne, Geelong ,Canberra, Brisbane, Adelaide, Sunshine Coast, Gold Coast , Perth, Wollongong and Tasmania 

A pack of six is currently listed on Jimmy Brings website of $24, plus a delivery fee of $6.95. 

Jimmy Brings currently delivers to Sydney, Melbourne, Geelong, Canberra, Brisbane, Adelaide, Sunshine Coast, Gold Coast , Perth, Wollongong and Tasmania.

Customers order via its website or app, with alcohol delivered in around 30 minutes depending on the exact delivery location.  

The company are yet to announce how much the button costs – and how to purchase it.

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