This is a fundamental rule. If you are going to sit besides the lake, you will never learn to swim. If you want to learn to swim, you must jump in the water and find your way back to the shore.

Go to every supplier who you do business with and have your business name, address, phone, and especially your URL added to their dealer locator. If they don’t have one, encourage them to start one. If they say no, ask if there is any way they can give you a mention somewhere on some back page. A link from a supplier has huge juice in improving your ranking.

For example, if your key phrase is “SEO tips”, try to develop the content with “SEO tips” and not with other combination of the words like “tips for SEO”.

Let’s make it very clear: without proper SEO strategies your business will flop big time! You have to properly understand the power of SEO if you want to be successful with any type of internet based business.

19. What is your link building Matrix? A good link matrix includes submissions to web directories, article and news distribution tips sites, PR announce sites, discussion forums, blog commenting, blogger reviews, vertical engines, industry specific sites, deep linking blogs, social networking and bookmarking sites, video sites etc. Ensure each of the sites have a good page rank, are popular and relevant to your content. Maintain lists of all sites submitted to, the link, link text and the page rank of that website.

Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.

The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those JavaScript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-JavaScript link path that they can follow. If you use the fancy JavaScript links, you should have a hard link to a site map on every page. The site map should have a real non-JavaScript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the JavaScript links in the menus.