So you have been busy building your business. You’ve concentrated on marketing. You’ve gotten on the market and posted to Facebook and Twitter. You’ve posted your story on all your sales pages. You’ve got created your blog. You have even written articles and posted them all around the web. You’ve hung round forums and posted ’till you had been told to stop. You’ve been building your brand like gangbusters.

But have you forgotten something?

The biggest brand success factor isn’t marketing. It is delivering in your promises. It is delivering a quality product to your customers.

And for those of us creating learning content that means your biggest success factor is product creation. You see it’s in product design and creation that most of your quality is going to be inbuilt — or left out.

Within the short time period, people listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises — both said and implied — and then make a decision. Your marketing will persuade individuals that you just do know what you are doing. And that you will deliver a quality product.

But in the long run, they will choose you by how well you actually deliver on these promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business creating a long term relationship with your customers is a key to success. That is why list building is so important.

And when creating programs and eBooks and other info products the biggest influence in your quality is the way you design and develop your products.

Quality in a learning content product is measured on three levels.

The primary is content. But your customers — your audience — are taking your course precisely because they do not know the content. They are there to learn the content. So their judgment of the quality of that content material is different. It is not based mostly on how well you know your subject.

Instead your customers will decide your content material based on how well it meets their needs and expectations. Did you design the product to resolve a selected problem they are having? Did you design your product round their motivations? That is how they will judge your content.

The second thing they will judge you on is organization. Do you seem to understand the topic well enough to present it in order that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will decide you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be pleasant and simple to speak to?

But it’s not that simple. You see the way you deliver quality content material entails intently figuring out and focusing on your customer. And that very same target buyer you defined in the product design and creation process will be used for all of your contacts with your customers. Including making your marketing target your desired customer. So your quick term influence in the end also depends upon the quality of your product design process.

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