So you’ve been busy building your business. You’ve concentrated on marketing. You’ve gotten out there and posted to Facebook and Twitter. You’ve posted your story on all your sales pages. You’ve got created your blog. You have even written articles and posted them all over the web. You’ve hung around boards and posted ’till you have been told to stop. You have been building your brand like gangbusters.

However have you forgotten something?

The biggest model success factor is not marketing. It’s delivering in your promises. It’s delivering a quality product to your customers.

And for these of us creating learning content material that means your biggest success factor is product creation. You see it’s in product design and creation that almost all of your quality is going to be built in — or left out.

Within the brief term, people listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises — both stated and implied — after which make a decision. Your marketing will persuade folks that you just do know what you might be doing. And that you just will deliver a quality product.

However in the long run, they will choose you by how well you really deliver on those promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business creating a long term relationship with your prospects is a key to success. That is why list building is so important.

And when creating courses and eBooks and other data products the biggest affect in your quality is how you design and develop your products.

Quality in a learning content product is measured on three levels.

The first is content. However your clients — your target market — are taking your course exactly because they do not know the content. They are there to learn the content. So their judgment of the quality of that content material is different. It is not based on how well you know your subject.

Instead your clients will decide your content based mostly on how well it meets their wants and expectations. Did you design the product to resolve a selected problem they are having? Did you design your product around their motivations? That is how they will choose your content.

The second thing they will judge you on is organization. Do you seem to understand the topic well sufficient to current it in order that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will choose you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be pleasant and straightforward to speak to?

However it’s not that simple. You see the way you deliver quality content entails closely identifying and focusing on your customer. And that same goal buyer you defined within the product design and creation process will be used for all your contacts with your customers. Together with making your marketing target your desired customer. So your short term influence finally additionally is dependent upon the quality of your product design process.

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