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This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.
Walking up the blustery path to event Monday, I had a lot of questions about the gadget giant’s big-league streaming TV ambitions. But I left the Steve Jobs Theater with few answers. Apple stopped putting on a show for me, a tech reporter at her first Apple event, the moment the lights went up to reveal Steven Spielberg to a standing ovation. And it wasn’t putting on a show for you — the customer and prospective subscriber — anymore either. If it had been, Apple might have told us how much the streaming service will cost, whether its shows’ episodes will drop at once or 인계동셔츠룸 how many programs will be available at launch.
Watch this: Tim Cook unveils Apple TV Plus with original shows
Instead, from Spielberg to Oprah Winfrey and all the stars in between, Apple brought its Hollywood talent to Cupertino, California, to publicly worship them and their craft. Don’t believe me? Apple literally put them on pedestals.
“It appeared to be an advertisement to the industry that they’re able to attract high-quality talent and they’re willing to spend,” BTIG analyst Walter Piecyk said in an interview Thursday. “They weren’t selling this to end users.” The stars and filmmakers on display Monday served as a reminder that Apple loves the creative community — and the feeling is mutual. Not only did it get Hollywood icons and up-and-comers to praise Apple, Monday’s presentation showed Apple itself has enough star power to get Oprah– and Spielberg-level wattage to show up and effuse about their excitement to work with the company.
Who knew the elevator 수원풀싸롱 was going to spin? Only at @apple! pic.twitter.com/aIV76v5nRm — Oprah Winfrey (@Oprah) March 25, 2019 Despite my hopes, Apple’s event didn’t set its talent loose to start gabbing about their projects publicly. Apple’s event lifted the veil of secrecy over its programming — but quickly dropped it back down. I contacted representatives for 수원가라오케 more than 30 actors, actresses and filmmakers present in the Steve Jobs Theater that day. None would share reactions to the event on the record. But it did mean the assembled celebrities could litter their social feeds with warm fuzzies for Apple. The result is a hard reset on the perception of Apple’s relationship with its talent. Reporting leading up to this week often depicted Apple as a clueless meddler in the high-octane shows it’s booked. Carpool Karaoke, one of Apple’s first stabs at original programming on its Apple Music subscription service, was sent back to creators to remove “foul language and references to vaginal hygiene,” according to Bloomberg. Apple executives allegedly were “intrusive” about how its programs depict technology, 인계동가라오케 with one of Tim Cook’s frequent notes to one producer reportedly being, “don’t be so mean!” Apple didn’t respond to a message seeking comment for this article.